The name CLAER has its roots in Latin and is inspired by the term "clarus," meaning "clear , " "bright," and "famous." Throughout history, this word has been used in many Romance languages, including Italian, as a symbol of purity, elegance, and radiance.
For us, this name reflects the values we want to embody with our jewelry brand: clarity in design, the purity of high-quality materials, and the radiant beauty of each individual piece of jewelry.
Our goal is to combine timeless elegance with modern design – thereby expressing the essence of the CLAER name. We want our creations to not only be visually captivating, but also to bring the meaning of clarity and radiance into the lives of our customers.
How do you pronounce CLAER?
The name CLAER is pronounced Italian: [ˈclaːr] . The "E" at the end would actually be silent and remains unspoken.