CLAER blog stories

The meaning behind the name CLAER
The name CLAER has its roots in Latin and is inspired by the term "clarus," meaning "clear , " "bright," and "famous." Throughout history, this word has been used in many Romance languages, including Italian, as a symbol of purity, elegance, and radiance. For us, this name reflects the values ​​we want to embody with our jewelry brand: clarity in design, the purity of high-quality materials, and the radiant beauty of each individual piece of jewelry. Our goal is to combine timeless elegance with modern design – thereby expressing the... Read more...
Why child protection is our heart project
Children deserve a future full of opportunities Children should be able to laugh, play, and learn without fear of violence or neglect. Unfortunately, the reality for many is different. Many children grow up in difficult conditions. This is precisely where our commitment comes in. Why child protection? Children are the most vulnerable members of our society and often the ones who suffer the most. They cannot protect themselves and are dependent on adult help. By supporting organizations that care for children, we can actively contribute to ensuring they receive the... Read more...