About Us
ABOUT CLAER
CLAER® is a Swiss brand for high-quality jewelry and accessories – stylish, meaningful, conscious.
With clear design lines, uncompromising quality and deeply rooted values, we create companions for people with style and attitude.
OUR FOUNDATION
CLAER was founded in 2018 by a young, ambitious team with a shared passion for design, quality and meaning.
What began as a small selection of hand-picked jewelry in local concept stores in Zurich developed over the years into a clear vision: to combine timeless elegance with attitude.
After intensive years of building up and further developing our designs and production standards, we decided in 2024 to take the next step – and make our quality directly tangible under our own name.
Today, CLAER stands for high-quality jewelry and accessory collections that not only demonstrate style but also make a clear statement.
OUR PHILOSOPHY
Jewelry and accessories are much more than decoration – they are an expression of character, emotion and memory.
CLAER designs with the conviction that every piece carries a story. Our collections combine elegance with deep symbolism: as a symbol of love, strength, or as a reminder of a special moment.
CLAER – WEAR YOUR STORY.
OUR PROMISE
CLAER stands for uncompromising quality, durable design and responsible use of resources.
Our jewelry and accessory collections are designed in Switzerland and manufactured in specialized factories to the highest standards. With meticulous attention to detail, we create pieces that are not only beautiful but also long-lasting.
From delicate jewelry to stylish accessories – every product bears our signature: exclusive, noble, meaningful.
OUR PROVEN QUALITY
High-quality materials, precise workmanship and lifelong enjoyment – that’s what CLAER stands for.
Our pieces are regularly tested for nickel and meet the most stringent durability standards. Nickel and other material tests are available upon request.
We work exclusively with durable materials such as 18K gold, 316L stainless steel or 925 sterling silver – for quality that you not only see, but also feel.
OUR RESPONSIBILITY
CLAER combines style with attitude.
As a brand, we are committed to social projects – especially the protection and future of children in Switzerland. With every purchase, you support a better reality for the next generation. Learn more
Our collections are created consciously: with a clear design philosophy, fair production conditions, and resource-saving processes. We produce not in mass, but in scale – for less excess and more value.
OUR VISION
Our vision is to create modern luxury accessories and jewelry that impress not only with their design but also with their attitude.
CLAER represents a new generation of brands – clear, responsible, and relevant. We design not just products, but identity.
CLAER – A PIECE OF YOU. A STATEMENT FOR THE WORLD.